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At the Hospitality Design Lab, students, designers and industry experts collaborate to research and design the stories, spaces and services that create places of belonging.

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Story

Space

Service

Strategy

Story Space Service Strategy

The Hospitality Design Lab is a breeding ground for creativity and preoccupied with the role of the semi-public space in society. In an age of individualisation and digitalisation, it matters more than ever that different groups encounter one another in physical spaces. Our wellbeing, our very sense of community, depends on these places of belonging. How, then, do you design such places? The answer comes, in part, from the work of Hospitality Design students. Let this work inspire you to take action. Or contact us if you wish to collaborate on design-based research in Hospitality.